Communications

Beyond the Forecast: A Career Built on Communication

Ten years in journalism and national broadcasting have equipped Taban with a skill set that extends far beyond the newsroom. From managing breaking news to translating complex science into compelling stories, her career has been built on the same principles that drive effective strategic communications: clarity, credibility, adaptability, and audience connection.

Strategic Content & Project Management

In a newsroom, priorities shift by the minute and deadlines don't move. Taban has spent her career managing competing demands, coordinating interviews, developing stories, and producing content across broadcast, digital, and social platforms. She knows how to balance immediate needs with bigger-picture objectives, collaborate across teams, and turn complex ideas into polished deliverables, often on exceptionally tight timelines.

Media Relations & Public Engagement

After a decade working in broadcast journalism, Taban understands what makes a story newsworthy, how journalists approach information, and what it takes to capture an audience's attention. Her experience interviewing scientists, public officials, and industry experts has strengthened her ability to ask the right questions, identify compelling narratives, and build credibility with diverse audiences. She brings a valuable perspective to media relations: firsthand knowledge of how newsrooms operate and what makes a message resonate beyond a press release.

Science Communication & Storytelling

With a scientific foundation from UCLA and a Certified Broadcast Meteorologist designation from the American Meteorological Society, Taban brings both technical expertise and creative storytelling to the table. She specializes in transforming complex research, data, and environmental challenges into clear, engaging narratives. Whether through video, written content, live interviews, or digital campaigns, she makes information accessible without sacrificing accuracy, helping audiences understand not just what's happening, but why it matters.

Crisis & Risk Communication

When a hurricane approaches or a wildfire threatens a community, the ability to communicate quickly, accurately, and responsibly becomes critical. Taban has spent years delivering urgent, high-stakes information in real time, often as situations evolve by the minute. She knows how to identify what matters most, adapt messaging as new information emerges, and communicate with authority under pressure. That experience provides a strong foundation for crisis response, risk communication, and reputation management, where trust and clarity are essential.